TikTokInstagram
Princess Diana (Remix)
Ice Spice × Nicki Minaj
Hip-hop
Ice Spice × Nicki Minaj
Princess Diana (Remix)
Photo: Tristanstlws · CC BY 4.0 · via Wikimedia Commons
8.7M+
Total views on TikTok
21K+
Increase in total creations
£1.57M
CPM
What we did
We ran an Instagram community-engagement campaign around the Princess Diana Remix, tapping into the right community pages to spread the sound and drive creations — resulting in 8.7M+ views on TikTok and a 21K+ increase in total creations.
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