Princess Diana
Ice Spice × Nicki Minaj
What we did
We ran an Instagram community-engagement campaign around the Princess Diana Remix, tapping into the right community pages to spread the sound and drive creations — resulting in 8.7M+ views on TikTok and a 21K+ increase in total creations.
- 8.7M+
- Total views on TikTok
- 21K+
- Increase in total creations