Work thatmoved.

Nine selected creator campaigns. Different audiences, different mechanics, one shared standard: the idea has to feel native enough to travel.

120M+combined selected views

Scroll through the workDelivered in partnership with Round

Campaign index / 01—09

Nine releases.
Nine different routes.

01CountrySoundTik × Round

Shaboozey

A Bar Song (Tipsy)

We leaned into the party energy with a 'Whiskey shot' creator challenge as the anthem topped the charts.

#1: US Billboard Hot 100
1M+: TikTok views

02PopSoundTik × Round

Chappell Roan

Good Luck, Babe!

We fueled the track's momentum across three major UGC platforms at once, coordinating 95 creators on TikTok, Instagram and YouTube in synchronized waves as the song climbed the charts.

16M: views across platforms
95: creators activated
3: platforms at once

03Pop rockSoundTik × Round

Olivia Rodrigo

GUTS

We ran the creator strategy across the whole album, staying agile across multiple tracks to help it hit #1.

25M+: total views
70+: creators

04Alt popSoundTik × Round

Lana Del Rey

Say Yes to Heaven

As the fandom clamored for a release, we activated stans and broadened the fan-base ahead of the surprise drop.

12M+: total views
34: creators

05PopSoundTik × Round

PinkPantheress

Boy's a Liar

Working with Warner Records, we built a creator strategy that carried this genre-blending track far beyond its core fanbase.

21M+: views
11%: engagement rate

06ReggaetonSoundTik × Round

Myke Towers ft. Bad Bunny

ADIVINO

Leaning into the track's cultural moment, tailored Instagram content spread awareness across LATAM and the US.

Top 10: in 5 Billboard charts
9.3M: views

07Hip-hopSoundTik × Round

Ice Spice × Nicki Minaj

Princess Diana

An Instagram community-engagement campaign that drove millions of views and a big lift in total creations.

8.7M+: views
21K+: new creations

08PopSoundTik × Round

CMAT

Take a Sexy Picture of Me

Smart territory splits and layered creator waves drove global impact for one of pop's sharpest new voices.

15M: views
Global: territory rollout

09Fan page growthSoundTik × Round

Bad Gyal

Official fan page

A dedicated fan page grew from zero to the go-to hub for one of Spain's most influential artists in five months.

15M+: views
36K: followers gained

Selected campaign work was delivered by the SoundTik team in partnership with Round. Artist and label names identify the releases discussed and do not imply endorsement of SoundTik.

Your release / next

Different song.
Different route.

Bring us the music and the ambition. We’ll build the campaign around what makes it worth sharing.

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