Eminem
Eminem
Eminem
Curtain Call 3
Curtain Call 3
Curtain Call 3
TikTok, Instagram Reels, YouTube Shorts
TikTok, Instagram Reels, YouTube Shorts
TikTok, Instagram Reels, YouTube Shorts
Eminem’s Curtain Call 3 reaffirms his legacy as one of the greatest in hip-hop history. Through a carefully crafted campaign, we helped the track reach new audiences while engaging his loyal fanbase on three major UGC platforms. Our multi-platform strategy brought fresh energy to this iconic artist, ensuring his music stayed at the forefront of the culture.
Eminem’s Curtain Call 3 reaffirms his legacy as one of the greatest in hip-hop history. Through a carefully crafted campaign, we helped the track reach new audiences while engaging his loyal fanbase on three major UGC platforms. Our multi-platform strategy brought fresh energy to this iconic artist, ensuring his music stayed at the forefront of the culture.
Eminem’s Curtain Call 3 reaffirms his legacy as one of the greatest in hip-hop history. Through a carefully crafted campaign, we helped the track reach new audiences while engaging his loyal fanbase on three major UGC platforms. Our multi-platform strategy brought fresh energy to this iconic artist, ensuring his music stayed at the forefront of the culture.
+150 Creators
Worldwide
+20M Views
Across TikTok, Instagram, and YouTube
+500K TikTok Creations
Sparking remixes and viral moments
Viral Reach
Engagement
Global Audience
Streaming Growth
Exposure
Fanbase Expansion
What We Did
Phase 1
TikTok Launch
We kicked off the campaign on TikTok by working with influential creators in key niches: hip-hop dancers, rap enthusiasts, and pop culture influencers. Using trending hashtags like #CurtainCallChallenge and custom sound snippets, we achieved 10M+ views within the first two weeks.
Phase 2
Instagram Reels Boost
To amplify momentum, we migrated the campaign to Instagram Reels, targeting Eminem's nostalgia-driven fanbase. By engaging creators in fashion, streetwear, and lifestyle, we leaned into the throwback aesthetics of the track’s music video, resulting in an additional 5M views and sparking conversations across social media.
Phase 3
YouTube Shorts Expansion
We rounded off the campaign on YouTube Shorts, working with macro and micro-creators to create storytelling-driven content. This platform allowed us to tap into younger audiences discovering Eminem’s legacy, driving 5M+ additional views and setting the stage for chart dominance.
What We Did
Phase 1
TikTok Launch
We kicked off the campaign on TikTok by working with influential creators in key niches: hip-hop dancers, rap enthusiasts, and pop culture influencers. Using trending hashtags like #CurtainCallChallenge and custom sound snippets, we achieved 10M+ views within the first two weeks.
Phase 2
Instagram Reels Boost
To amplify momentum, we migrated the campaign to Instagram Reels, targeting Eminem's nostalgia-driven fanbase. By engaging creators in fashion, streetwear, and lifestyle, we leaned into the throwback aesthetics of the track’s music video, resulting in an additional 5M views and sparking conversations across social media.
Phase 3
YouTube Shorts Expansion
We rounded off the campaign on YouTube Shorts, working with macro and micro-creators to create storytelling-driven content. This platform allowed us to tap into younger audiences discovering Eminem’s legacy, driving 5M+ additional views and setting the stage for chart dominance.
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Let’s Work Together
Let’s Work Together
Have questions or ready to start your campaign? Reach out and we’ll get back to you promptly.
Have questions or ready to start your campaign? Reach out and we’ll get back to you promptly.
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© SoundTik 2024. All rights reserved
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